Digital Ads For Cub Scouts & Scouts BSA
In partnership with the BSA’s National Service Center, the Patriots’ Path Council will be supporting your unit with digital recruitment marketing this fall. Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Scouting and know how to join. Layered on top of your Troop’s recruitment efforts will be ads on Facebook, Instagram, Pinterest, YouTube and Nextdoor that will promote Cub Scouts and Scouts BSA and drive people to your specific joining events. These ads will be targeted using “Geofencing” to reach people who travel near your recruitment event during the 14 days before the event. Additionally, we can Geofence other locations in your town where parents of Cub Scouts and Scouts BSA-aged youth gather such as the school you draw from or the athletic field where fall sports are held.
We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event. We’re merely adding digital ads on top of those plans in a seamless, turnkey way. The work of executing those ads and paying for the ads will be handled between the council and the national office. No additional tasks…no additional cost…what’s the catch? There is no catch! We’re working hard to ensure families understand that Cub Scouts and Scouts BSA can help them make the most of the time they have together, and help them set their children on the path to success. With a strong recruiting effort, we can ensure every family has the opportunity to join Scouting.
We’ll need the name and physical address of your recruiting event. Please be specific, whether in the gym, cafeteria, etc.,the date of your event, start time and end time for your event, troop contact info to display in the calendar ad, is any activity part of your event (such as ice cream social, mock camp area, etc.), any other location we should Geofence. Please enter this info in the form at http://bit.ly/PPCFence That’s it! We’ll take care of the rest!
Recruiting Material Request Forms
Free Supplies Available to You for Recruitment – (Links on sidebar)
Did you know the council membership committee has plenty of free supplies and materials to assist with your recruitment efforts? We’ll make flyers for your unit at no cost for Lion, Family Scouting, or traditional flyers in black and white. We have lawn signs, cardboard Scout cut-outs for flyer distribution, an inflatable Scout and more! You can also borrow a popcorn machine to give out free popcorn at your recruitment event. Need an activity do at your pack open house? We have fishing kits, and archery set up, rain gutter regatta, and a Pinewood derby track that can be borrowed to bring excitement to your recruitment. All of these materials are supplied by the many generous Friends of Scouting (FOS) donations families like you provide to Patriots’ Path Council. See the links below in the right sidebar.
For questions or assistance with your recruitment efforts contact:
Al Thomas for Black River, Fishawack, and Sussex districts
Javier Juarez for Raritan Valley, Munsee, and Watching Mountain districts
Fall Recruiting Champion
Each district has a volunteer champion to spearhead the effort for fall recruiting as a resource for packs and a catalyst of community recruiting efforts. We’re looking for more champions – contact Al or Javier if interested. Click for position responsibilities.
New Member Coordinator Position
Sustaining strong membership in a unit depends not only on having new members join the unit, but also on engaging youth and their families in the unit experiences so that they feel Welcomed and want to stay. The role of the New Member Coordinator is to ensure that both keys to success take place.
- Download the printable NMC brochure: A brief summary of the New Member Coordinator position.
- Download the NMC business card template: Take advantage of this handy template to produce your own personalized business cards.
- Download the NMC business card example
- Download the NMC position description: A complete position description as printed in the District Committee Guide.
- Download the Welcome logo: New Member Coordinators need to be identifiable! Wear this logo with pride on an activity shirt, on a hat or a vest or in some cases, a pin on a field uniform.
- New Member Coordinator
- New Member Coordinator Welcome Course
- NOTES on Engaging Millennial Parents in Scouting
Key Steps To Prepare for Fall Recruitment
There are a variety of steps that can boost your fall recruitment. Nothing can be promoted until the date, time and location of your event is confirmed. So, secure your date, location and time as early as possible.
Submit your request for meeting space now, once approved start promoting
- Download the Back-Dated Steps For Fall Recruiting spreadsheet (right sidebar)
- Enter recruitment event date
- Suggested dates will autofill for completing the steps
- Remove ones that don’t apply to you (mailing an invitation, etc)
- Involve parents – steps are good for parents that can only commit to short projects
- Delegate steps to several parents to lighten the load
- Assign one parent or leader to keep track of everyone’s progress.
Choose an Adventure
A program that starts as a recruiting campaign for Cub Scouts but continues with activities in that theme from Cubs through older Scouts. Current Build an Adventure campaigns in Patriots’ Path Council are Hooked on Scouting, Rocket into Scouting and STEM into Scouting. Visit the Fishing and Rocketry program pages to find recruiting events and other programs in these adventures.
Hooked on Scouting
Hooked on Scouting is a Build an Adventure recruiting program that is strongly encouraged to be use during the Spring and early Summer. It is a fishing themed recruiting plan. Hooked on Scouting activities kits are available for unit use – use the online fillable order form. Special patches, flyers and yard signs are available while supplies last. Visit the Fishing page to find more adventures including information on earning new Patriots’ Path Council Complete Angler Award by fishing on at least three council properties.
Don’t forget to hold a boy talk.
Rocket into Scouting
Rocket into Scouting can happen any time of year, but is recommended for mid-Summer through Fall as a Build an Adventure recruiting program. While supplies last, free rocket kits are available for potential new boys. Existing Cub Scouts may purchase rocket supplies. If you don’t have your own connection to host a Rocket Launch, we can help connect you to an area Rocket Club for assistance contact Art Lobdell today. Visit the Rocketry program page to find other programs relating to Rockets. Don’t forget to hold a boy talk.
View the Rocket into Scouting Resource page.
Available for Fairs and Parades enhance your recruiting efforts. Use the online fillable Banner to reserve a date.
NEW! Resusable Lawn Signs
Print your info, cut into sections, tape to the sign, place on lawns, then repeat for your next recruiting event. Limit 3 per pack since they are reusable.
Download this Word doc to print your info on 11x17 paper. Cutoff the contact phone number or email and make it narrow so it fits on the bottom line. The first two lines will line up nicely with the date and location. Use clear packing tape to attach – avoid putting the tape on printed parts of the sign because when you remove the tape the printing might come off.
Stand-Up Scout Literature Holder
A helpful resource for recruiting drives. If you have limited access to distributing physical literature through schools, the literature distribution Cub Scout stand-up could enhance your recruiting potential. The stand-ups are about 4 feet high. Please contact your district executive reserve the stand-ups. Use the online fillable Stand-up Scout Form to reserve a date.
The Patriots’ Path Council has a portable, pop-up canopy, complete with roof, sides and attractive Scouting graphics. This equipment is available for units and districts use to support Cub Scout and Scouting recruitment events, and other special public-facing promotional / educational events.
Use the fillable Recruitment Canopy Form to reserve a date.
Recruit More Youth With Halloween Cards
Just when you thought you could wrap up recruiting for the Fall, there’s one more way you could gain some more youth in your pack or troop. Think about attaching a “Join Cub Scout” card on each piece of candy you hand out on Halloween. Or attach the joining card to the candy you hand out at the local Trunk or Treat. Click here for an editable template. You can print the cards as is or edit them with your specific pack or troop information. Preprinted ones available from your District Membership Executive while supplies last form your membership team (see sidebar.) Be sure to share with all your parents and leaders. This is a really fun way of letting people know about your local Scouting program. Candy is not included.
See right sidebar for other templates for cards. The best source of recruiting more youth into Scouting is to ask current Scouts to recruit their friends. This can be done multiple times a year with easy to make recruiting cards. They can be generic or themed for a season or upcoming event. Have your Scouts hand them out to friends. If you have a card, template to share, send to your district membership team.
- Cub Scout Recruiting Materials Order Form
- Recruiting Flyers – Cub Scouts
- Lion Family/Girls
- Lion Boy Only
- Boy Tiger
- Boy Get Hooked on Scouting
- Boy Something for Everyone
- Girl Salute
- Girl Shoot (Archery)
- Girl Build
- Family Scouting Escape
- Family Scouting Science
- Family Scouting (Spanish) (Something for Everyone)
- Family Scouting (Something for Everyone)
- Family Scouting Stem
- Family Scouting Thrill Seeker
- Lion Family/Girls
- Scouts BSA Recruiting Materials Order Form
- Venturing Recruiting Materials Order Form
- Registration Fee Structure
- Recruiting Event Assistance Form
Recruiting Cards- Cub Scouts
- Fall Recruiting Playbook
- Key Steps to Prepare for a Fall Recruitment
- Back-dated Steps For Fall Recruiting (Excel)
- BeAscout.org – instructions to update your info
- 2019 Annual Membership Plan
- 2020 Annual Membership Plan
- New Member Coordinator
- Membership Monthly Plan
- Den Chief Plan
- Webelos to Scouts Transition Plan
- Fall Recruitment web page
- Best Practices Blog
- Best Practices – tools and tips from other Scouters
– New Tool: Using Preschools to Recruit Lions
– New Tool: Cool Activities to Get Youth Interested & Involved in Scouting
– Using Social Media to Market Your Unit
- Past Membership Breakfast and Summit Materials
Handouts For Parents