Your unit has had great success. We’re sure of it! Now spread the word!
Unit PR Brochure
Use local public relations to ensure Scouting continues to grow in your community. This brochure will guide you in developing a simple, effective strategy to help tell your Scouting story to the communities you serve.
Unit PR PowerPoint
Making a presentation on the Unit PR concept? Use these PowerPoint slides as your guide.
Sample Council PR Guidebook
In taking it a step further by mapping out a strategy specifically for their council, the Pennsylvania Dutch Council created a council-wide instructional piece with some great tips for those looking to develop a more detailed marketing strategy.
Press Release Template
Here are some instructional materials on how to create effective press releases.
Talent Release Form
Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under the age of 18).
- Communication Procedures
- News Release Guidelines
- Publicity Handbook
- Branding Guidelines
- PPC Annual Report – 2016
- Patriots’ Path on YouTube
- BSA Marketing Materials
Press Release examples
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